About Dominic
You're not short on talent. You're short on a business that can run without you.
I know, because I built it wrong first.
This is how I learned to fix it.
(01) Who I was
For 27+ years, I built other people's sales teams.
I spent my career building and training sales teams; in financial services, in corporate, inside Fortune 500 companies. I was good at it. After building my first successful team, I partnered with Greg to build another: I hired and trained the salespeople, he ran the process. Even after we parted ways, the sales kept coming in without me in the field.
That's the thing I now build for owners. But I had to learn the hard way that knowing how to do it for someone else is not the same as doing it for yourself.
I'm not a consultant who diagnoses and leaves. I'm not a partner who takes a seat at your table forever. I'm the one who builds it with you, trains your people, and hands you the keys.
(02) Where it went wrong
Then I started my own practice, and ignored every rule I taught.
Every sale ran through me.
I had to sell and deliver in the same conversation, every time, and my growth stalled.
My first team worked so well that I sold myself out of business. I lost my first million dollars, because I never built the system to manage the sales. I'd built the team and skipped the thing that holds it together.
(03) What I did about it
So I went and learned it properly.
I went inside Fortune 500 companies and learned every way they set up sales, train their people, and run their systems. Not the team on its own this time; the whole machine around it. The part I'd skipped.
(04) What I do now
Now I bring that back to owners like you.
I help you build the people, the process and the platform that run your sales, so your sales stop depending on you.
You get the freedom of owning the business without the drag of being the business.
I'm not a consultant who hands you a report and walks off. I'm your consigliere - the advisor in your corner.
It stays your business and your name on the door. I just make sure it stops depending on you being in every room. Making sure you don't lose what I lost.
(05) The through line
One thing, under different names.
Training, Salesforce, systems, the Force-Multiplier work; it's all been the same move.
I take what lives in one person's head, and turn it into something a team can run. 27+ years of it.
The sales team is just where it matters most to an owner.
- The start
Instructional design
I started off with Instructional Design. Learning to take what an expert knows, make it learnable and make it stick.
- The middle
Sales & systems
Learning Salesforce, GoHighLevel and the tech that carries a sales process. And then taking that knowledge and teaching others how to get the tools to work for them so they get the results it promised.
- Currently
Force multiplier
Helping owners stuck as the bottleneck in their own business. I extract the knowledge, build the system, train the team, and give the owner their time and autonomy back.
(06) My side project
The gift shows up even at the podium.
On weekends I work as a benefit auctioneer for non-profit galas - the rock star for thirty minutes.
But the money isn't made in those thirty minutes. It's in the dominoes set up to fall correctly before, during and after.
Same instinct as the day job: take the moment that looks like magic, and build the system underneath it that makes it repeatable.
See if I'm the guy for your business
I work with a small number of owners at a time. If we click, we click.
Book a callResults, Not Excuses